The Honest Company boss Jessica Alba traded her Brentwood base for the Big Apple on Wednesday where she was honored at Nylon's Beauty Innovator Awards.

The 37-year-old mother-of-three glammed up for the ceremony in a cleavage-boosting pink sleeveless dress selected by stylist duo Emily Current & Meritt Elliott.

The Golden Globe nominee gave her 5ft7in figure a big boost with black platform sandals, and she accessorized with a matching bedazzled heart-shaped purse. 

Missing from Jessica's side in New York was her husband of a decade Cash Warren and their daughters Honor, 10; and Haven, 6; as well as son Hayes, 7 months.

'We're just trying to build people who are going to be awesome and sweet and kind,' Alba told Fatherly about parenthood on Wednesday.

'The kids have to know that you're human, and at least you're trying. I mean, try to tackle each day as it comes and I try to do the best I can.